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Hi. Thanks for being here. 
I'm a people-first UX leader and coach who specializes in guiding ambitious, creative leaders through major transitions in their organizations or their careers.

nova headshot.jpeg

I’m Nova, a UX leader and coach with 30 years in UX and product design, where I built experiences for brands like Wells Fargo, DocuSign, and Walmart.com and led the teams behind them. Now, I work with ambitious, creative  leaders working through major transitions within their organizations, or within their careers. I apply user-centered design methodologies with customers and end-users as well as internally with employees, colleagues, and stakeholders.

I have worked on the agency side and in house, and have led as a contractor, fractional leader, and in-house senior director. I've worked in e-commerce, health, fintech, civictech, and direct to consumer as well as enterprise SaaS B2B2C. I am currently completing an IBM certification in Leading AI Transformation. 

I also co-wrote Should I Stay or Should I Go? with my partner Grover, a joyfully designed workbook for anyone weighing a big life move. If I sound like your kind of leader, I'd love to hear from you. 

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About Me
What sets Nova apart is how she holds both the big picture and the human picture at once. She understands organizational structures deeply, but her real gift is seeing the strengths in the people around her — and helping them see those strengths too. She's been a cornerstone of my non-profit's growth, and I genuinely don't think we'd be where we are today without her.

Mara Levi, Executive Director, Queer Joy Collaborative

BRANDS I HAVE WORKED WITH

With over two decades of experience, I have had the pleasure of working with world-class brands in-house, via agencies, and directly as a consultant. 

Tivo Logo
Blue Shield Logo
Wells Fargo Logo
Walmart.com logo
DocuSign logo
riverbed logo
Wisa Logo
Scharffenberger Chocolate Logo
AdTech Logo
Gallo Winery Logo
Williams Sonoma Logo
Pillsbury Logo
Kinkos Logo
Rockefeller Philanthropy Advisors Logo
Olivia Travel Logo
Curve Mag Logo
Granicus Logo
Accela Inc Logo
County of Marin Logo
Firehouse Arts logo
City of Pleasant Hill CA Logo
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Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit .

― Debbie Millman

 

Contact Me

Located in San Francisco Bay Area 

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BitmOgi of Nova Wehman-Brown in a paper airplane

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