
I’m Nova, a UX leader and coach with 30 years in UX and product design, where I built experiences for brands like Wells Fargo, DocuSign, and Walmart.com and led the teams behind them. Now, I work with ambitious, creative leaders working through major transitions within their organizations, or within their careers. I apply user-centered design methodologies with customers and end-users as well as internally with employees, colleagues, and stakeholders.
I have worked on the agency side and in house, and have led as a contractor, fractional leader, and in-house senior director. I've worked in e-commerce, health, fintech, civictech, and direct to consumer as well as enterprise SaaS B2B2C. I am currently completing an IBM certification in Leading AI Transformation.
I also co-wrote Should I Stay or Should I Go? with my partner Grover, a joyfully designed workbook for anyone weighing a big life move. If I sound like your kind of leader, I'd love to hear from you.
BRANDS I HAVE WORKED WITH
With over two decades of experience, I have had the pleasure of working with world-class brands in-house, via agencies, and directly as a consultant.






















Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit .
― Debbie Millman
