Developed and managed marketing content for tivo.com in three main areas: 1) product/service overview for consumers interested in purchasing TiVo products and services, 2) rolling content for current subscribers, and 3) TiVo culture and insider info for TiVo enthusiasts via the TiVo blog.
Reviewed and edit content generated by others
Worked with cross-functional teams to determine the best content for each product or feature released to the site, and serving as the content expert on these teams
Help defined and manage content strategy to support business goals
Upheld and evangelize content quality standards
Defined and reviewed metrics that evaluate effectiveness of content strategy, and push toward continuous content improvement
Acted as content strategy liaison for comprehensive website re-design with Frog Design