resume

 

Nova Brown
n o v a @ s u p a d u p a n o v a . c o m

Profile

Excellent senior content strategist and copywriter with proven project management skills. Ten year's experience executing marketing campaigns, creating high-quality product marketing content, including strategic website copy, promotional print copy, collateral systems, blogs, white papers, presentations, and speeches. Two year's experience providing high-level strategy to plan, develop, and execute marketing and subscriber acquisitions campaigns. Clients and employers have included TiVo, Inktomi, Kinko's, AD:TECH Digital Marketing Conferences, MarchFIRST, Olivia Travel, TuttiFoodie, Berrett-Koehler Publishing, Williams Sonoma, Visa, Gallo Winery, and Sonoma Direct. With a preference for socially responsible businesses, I excel in the food industry as I was raised in a renowned Bay Area restaurant. Writing samples and references available.

Professional Experience

Freelance Senior Content Strategist/Copywriter
September 2006 - Present

• Provide high-level strategy to help launch marketing and subscriber acquisitions campaigns, develop and execute initiatives that establish brand equity and strengthen the connection with consumers.
• Develop content strategies for creating online brand presence; facilitate integration of tone, style, and content to meet clients' branding and business goals.
• Write and edit copy for direct mail, online communications, technical documents, print ads, websites, speeches, conference programs, videos, collateral, and other marketing materials.

Copywriter/Content Engineer TiVo, Inc.
October 2005 - October 2006

• Created concise, consumer-centered content that supports and enhances TiVo products and services on the website, in promotional materials, printed collateral, print ads, events, brochures, featured shows, program reviews, internal interviews, and corporate blog.
• Developed and managed marketing content on tivo.com for both subscribers and prospects.
• Helped define and manage online content strategy to support business goals; Led content strategy initiatives on comprehensive website re-design.
• Worked with cross-functional teams to determine the best concepts and content for each product or feature released, and served as the content expert on these teams.
• Collaborated with team members to concept, created, and launched marketing promotions and initiatives.
• Wrote, maintained, and edited the corporate blog.

Freelance Content Developer/Copywriter/Reviewer
August 2002-October 2005

• Outlined, researched, planned, and developed creative solutions for content-rich marketing websites, speeches, conference programs, direct marketing materials, etc.
• Read and critiqued manuscripts for Berrett-Koehler Publishing, including Confessions of an Economic Hit Man, a New York Times Best-Seller.

Technical Writer / Editor
Inktomi Corporation, San Francisco, CA, June 2001 - August 2002

• Worked with a team of writers to research, plan, write, edit, and maintain technical documentation sets, including Administrative Manuals, Installation and Configuration manuals, and release and documentation notes.
• Worked closely with Engineering, Quality Assurance, Technical Support, and Product Management to gather information, update existing documentation, and write new product documentation.
• Developed a documentation plan for a suite of documents based on the feature set and target audience. Manage the development process for these documents, including working with engineering to track product changes and schedules, and communicating these changes to the writing team.
• Contributed to the development of the suite of documents. Edited peer documentation for consistency in presentation, tone, and style.

Marketing Writer/ Technical Writer /Editor
eScene Networks, Inc. San Francisco, CA. May 2000 - June 2001
Marketing Writer :

• Maintained voice of eScene brand on the corporate site.
• Wrote and edited all iterations of the eScene site content to reflect our most recent messaging.
• Edited and maintained eScene's monthly column, "Noise Reduction."
• Collaborated with Creative, Communications, and Production to execute and maintain weekly site updates.
• Developed editorial guidelines and standards.
• Wrote the eScene Sales Collateral System.
• Collaborated with Communications to produce promotional documentation. Participated in peer editing.
• Contributed to Guerilla Marketing and mass email campaigns.

Technical Writer :

• Wrote, edited, and maintained the Administrative User Manual for eScene’s flagship product—a Web-based application with multiple release cycles.
• Wrote and edited all navigational and instructional text.
• Wrote and edited online help system for multi-tier administrative component and viewer interface.
• Wrote and edited JHTML for Web-based application, and gained familiarity with Java and XML.

Content Strategist
MarchFIRST, San Francisco, CA, September 1998 - April 2000

• Brought value to Fortune 500 clients by developing strategies and guidelines for e-commerce, informational, and web content.
• Developed creative solutions for bringing each client’s brand to the online environment.
• Facilitated integration of tone, style, and content to meet clients' branding and business goals.
• Wrote and edited online content for the following clients: Kinko’s, CNN, Sports Illustrated, Visa, Williams Sonoma, and Thomas Kincaid Gallery.

Freelance Content Consultant/Copywriter
Carter Brown Catering, www.carterbrown.com Oakland, CA, November 1999-April 2000.

• Worked with clients to research, plan, and develop a creative solution for an informative marketing website.
• Established Carter Brown brand in the Web environment.
• Developed standards for tone, style, and content to meet Carter Brown’s branding and business goals.
• Created intuitive user experience. Wrote and edited all site content.

Freelance Contributing Writer
Gallo Winery, Sonoma, CA

• Wrote the spring promotional recipes for the Wild Vines line of wines. Wrote the summer promotional recipes for Turning Leaf line of wines. Wrote themed recipes for each of six Turning Leaf promotional newsletters.

English Language Teacher(EFL)
Lycee of the Russian Museum & American Language Center, St. Petersburg, Russia, September 1995 - January 1997

• Designed and implemented the curriculum of intensive English programs for students of all ages and levels.
• Taught beginning, intermediate, and advanced English grammar and writing courses, as well as intensive TOEFL preparation courses.
• Tutored students one-on-one.

Education and Professional Development

• Bachelor of Arts, Russian Studies, Honors, University of California at Santa Cruz
• Russian Language and Culture, University of St. Petersburg, Russia
• French Language and Culture, Sorbonne University, Paris, France
• American Sign Language Certificate Program, Vista College, Berkeley, CA
• Editors' Program: Grammar for Editors & Editorial Workshop I: Introduction to Copyediting, UC Extension, San Francisco CA
• Cookbook Editing, Editcetera, Association for Freelance Publishing and Publications Professionals
• American Sign Language Certificate Program, Vista College, Berkeley, CA, 1998-2000
• Beginning and Intermediate HTML, LearnIt!, San Francisco, CA, 2000

Memberships

• The American Marketing Association, One of the Largest Professional Associations for Marketers
• Editcetera, Association for Freelance Publishing and Publications Professionals
• Bay Area Editors' Forum, Association of Freelance Editors from Publishing and Publications Settings
• Slow Food USA, Supporting Good, Clean, and Fair Food
• Bioneers, Connecting the Environment, Health, Social Justice, and Spirit within a Broad Progressive Framework
• Co-op America, Economic Action for a Just Planet
• Global Exchange, International Human Rights Organization Dedicated to Promoting Social, Economic and Environmental Justice around the World

Additional Experience

• Restaurant Manager: Managed all aspects of pre-opening operations in an American-owned restaurant in Russia, including translating contracts and meetings, acting as liaison with local administration, interviewing and hiring Russian wait staff, and performing all administrative duties. (Jan 1997 - Dec 1997)
• Catering Manager and Cook: Managed all aspects of client relations, menu planning, and execution for four years in a café in Santa Cruz. (1991-1995)
• Two year's part-time experience in the nonprofit sector (Rockefeller Philanthropy Advisors): Manage all West Coast office operations and administration, develop presentation materials, provide project management support for all client accounts, and perform due diligence on all potential grantee organizations. (2003-2005)

Interests

Singing, playing guitar, cooking, swimming, reading, hiking, camping, traveling