Working with Conscious Creative as a brand and content strategist, I interviewed key stakeholders to create a messaging strategy which helped establish the design direction, inform the editorial guidelines, and was a key component in developing the site map and information hierarchy. Client produced the content based on guidelines that included granular detail on purpose, message, audience, link strategy, and word count for every content block. I then edited and proofed the copy deck and made it web-ready for the developers.
FIREHOUSE ARTS CENTER, Branding & Messaging Strategy, Editorial Guidelines, Website Content, Street Signage, Lamp-post Banners, Program Template, Proformance Bill Tempaltes, and Opening Gala Program and Invitation
FISHWISE.org, Branding & Messaging Strategy, Editorial Guidelines, Website Content, Complete Website Edit
OPPORTUNITY FUND Annual reports 2008 + 2009, Messaging Strategy, Editorial Guidelines, Website Content, Complete Website Edit
As a brand and content strategist working with Conscious Creative Design Studio, my responsibilities included: