With 19 years of experience in UX, research, branding, messaging, marketing, and content strategy; I am currently serving as the Sr Manager, Product Design for UX Research and Strategy at Accela. a 15 year veteran company in the Civic Tech space. We are a gaggle of geeks who thrive in an environment of collaboration, open floor plans, incentivized work-fun, and making products that people love to use.
My management philosophy is grounded in service, communication, transparency, support, hard work, providing inspiration, getting out of the way, and giving my team a voice. I love giving and receiving peer work reviews, organizing large amounts of content, presenting thoughtful work, providing guidance to my reports, and mentoring open minds. As a user experience veteran, I ensure that Research, UX, and Design have a seat at the table with all other stakeholders and that we are included in the product development process early and often.
UX + UXR + CONTENT STRATEGY
18 years in UX, conducting user research and product discovery, creating strategies for planning, creating, and governing online content for world-class products and services. Includes ensuring that all content delivers on the brand promise, is relevant to users, and serves the business goals.
Seven years managing people and projects. Ten years combined leading, teaching, and mentoring. Experience managing cross-functional teams locally and remotely. Excel in establishing efficient processes that facilitate user research and discovery, and UI and visual design sprinting. Love mentoring open minds.
BRANDING + MARKETING STRATEGY
Seven years developing brand positioning, value proposition statements, and brand voice; naming products and services; communicating brand and messaging across appropriate channels. A passion for delivering on the brand promise (and making sure there is one).
Eight years developing strategies for subscriber and customer acquisition, including direct mail campaigns, creating and maintaining editorial calendars, managing and editing corporate blogs, developing executive speeches and talking points, and ensuring that all customer-facing and internal content reflects the brand across all channels.
CUSTOMER-FACING: Web content, print copy, corporate blogs, video scripts, presentations, speeches, mobile, SEO, technical documentation, social media content, user assistance, etc.; INTERNAL: Branding and messaging documents for internal consumption, training materials, presentations, customer service templates, employee awareness campaigns for human resources, etc.
Wells Fargo, Walmart.com, Blue Shield of California, AdLift.com, DocuSign, Riverbed Technology, TiVo, Inktomi, Kinko's, AD:TECH, MarchFIRST, Olivia Travel, TuttiFoodie, Berrett-Koehler Publishing, Williams Sonoma, Visa, Gallo Winery, and more.
SaaS, government, healthcare, arts, internet, e-commerce, consumer electronics, cloud services, travel, food and wine, insurance, credit cards, financial services, banking...